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Research papers

Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses

This paper presents a new approach to the measurement of fragrance 'ideas' (e.g. a fragrance for today woman), based upon the fit of a visual concept to a specific fragrance idea. The features of the visual concept are systematically varied by...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Itty, Howard R. Moskowitz, Brae McDonough, Aurea Gupton
Company: Moskowitz Jacobs Inc.
May 15, 2005
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Citation

Itty, Moskowitz, McDonough and Gupton (2005a, May 15). Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/capturing-the-algebra-of-the-customer-s-mind-for-fragrance-through-pictures-text-and-decompositional-research-analyses